Henkel Nigeria, a German multinational company known for its consumer brands like WAW, Nittol, and got2b has launched a new addition to its growing WAW portfolio: WAW complete 5 in 1 Liquid Detergent and WAW Active 5 All Purpose Cleaner.
The newly launched WAW products have been carefully formulated to provide deep cleaning, fabric protection, and long-lasting fragrance, showcasing Henkel’s commitment. They are formulated to tackle tough stains and suitable for a wide range of fabrics, including colored clothes commonly used in Nigerian households.
Speaking at the launch, Rajat Kapur, Managing Director of Henkel Nigeria, commented on the new locally tailored products: ‘’At Henkel Nigeria we are committed to innovation. Delivering effective, seamless and convenient laundry solutions tailored to consumer evolving laundry habits is central to us as a business. Our recently launched WAW All-Purpose Cleaner & Liquid Detergent is integral to our broader goal of championing innovations that complement laundry and home care cleaning.
“Our vision is to make every load of laundry not just cleaner, but smarter. The WAW All Purpose and Liquid Detergent launch strengthens our long-standing reputation as a pioneer in laundry & home care innovation”.
On her part, the Brand Manager, Henkel Nigeria, Ifeyinwa Nnaji said: “We are excited to introduce the Waw Complete 5 in 1 Liquid Detergent and the Waw Active 5 All Purpose Cleaner to the Nigerian market. These innovative products embody our dedication to providing effective, convenient, and high-quality cleaning solutions tailored to the needs of Nigerian households.
“This launch marks another step forward in our mission to make everyday cleaning more powerful and efficient for our consumers”.
As Henkel continues to expand its portfolio in Nigeria’s consumer goods space, the company reaffirmed its commitment to sustainable business practices, local innovation, and community well-being.
Kapur noted that more consumer-centric products are already in the pipeline as the company seeks to consolidate its position as a trusted partner in everyday home care.
“This is only the beginning. With WAW, we will consistently champion innovations that empower Nigerian homes”, he added.
WAW All-Purpose Cleaner and Liquid Detergent is now available nationwide in a variety of pack sizes to accommodate different household needs.
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