The Nigeria Customs Service (NCS) has introduced its Reputation Management Guide in Zone ‘C’, Port Harcourt, aimed at building trust and enhancing institutional integrity.
The campaign was held at the Zone ‘C’ headquarters auditorium on Friday, August 15, 2025.
The event brought together officers from commands across the zone for a train-the-trainer workshop. It was designed to equip selected officers with practical skills and strategies to promote professionalism, accountability, and transparency within their respective commands.
In his keynote address, Comptroller Chika Dim of the Eastern Marine Command commended the leadership of the Comptroller-General of Customs, CGC Bashir Adewale Adeniyi, and his management team for initiating such an innovative programme that directly connects institutional reputation with service delivery.
“Officers today are fortunate to serve under forward-looking leadership. But true success will only come from the deliberate effort we invest in protecting and managing the Service’s reputation.
“The Reputation Management Guide must not be seen as a document to shelve but as a compass for daily decision-making, a tool to reshape our relationship with the public and rebuild trust,” Comptroller Dim stated.
Speaking earlier, the Service’s National Public Relations Officer, Assistant Comptroller (AC) Abdullahi Maiwada, emphasised that reputation is among the NCS’s most valuable assets, though intangible.
AC Maiwada noted that Customs is intentional about earning and sustaining reputation.
“Reputation is not given; it is earned through transparency, accountability, and effective communication. Every officer’s conduct contributes to how the Nigeria Customs Service is perceived by the public and stakeholders,” he said.
In her closing remarks, Comptroller Teressa Ezenwa expressed gratitude to the resource persons and participants, explaining that the campaign was not just about learning but about cultivating a culture.
“Reputation is not built in a day. It requires consistency, professionalism, patience, and respect for the values our Service stands for. This campaign reminds us that we must be intentional in how we conduct ourselves and how we serve the public,” Comptroller Ezenwa remarked.
The event also featured interactive breakout sessions where officers worked through real-life scenarios and case studies, applying the principles of the Reputation Management Guide to everyday operational challenges.
This development highlights the Service’s leadership belief that a strong reputation will redefine the agency’s image both in Nigeria and the global customs community.
