The Nigeria Reputation Management Group (NRMG) has appointed the Comptroller-General of Customs, CGC Bashir Adewale Adeniyi, as Vice Chair of the Body of Advisers.
Comptroller Adeniyi was appointed during the ongoing 2025 Nigeria Public Relations Week (NPRW) in Uyo, Akwa Ibom State.
The NPRW, a flagship initiative of the Nigerian Institute of Public Relations (NIPR), commenced on May 19 and will run through May 23, 2025.
This edition has convened public relations professionals, policymakers, and key stakeholders to explore the intersection between communication and national development.
The Minister of Information and National Orientation, Alhaji Mohammed Idris, declared the event open on Tuesday, May 20, 2025, reaffirming the Federal Government’s commitment to repositioning strategic communication as a tool for nation-building and investment attraction.
Adeniyi’s appointment as Vice Chair of the NRMG advisory body marks a significant milestone, reinforcing the Nigeria Customs Service’s leadership in the public relations ecosystem.
The Customs boss, who has consistently championed transparency, stakeholder engagement, and institutional trust, expressed confidence in the NRMG’s vision.
“I consider it a privilege to be part of this important national assignment. I have full trust in the capacity of this group, and I believe that with the calibre of individuals involved, a lot can be achieved in reshaping how Nigeria tells her story to her people and the world,” he stated.
The Comptroller joins other notable personalities, including Mr. John Momoh, Chairman of Channels Television, who was appointed as Chair of the NRMG Body of Advisers.
The advisory body is expected to guide the NRMG in its mission to project a coherent, credible, and consistent image of Nigeria across domestic and international fronts.
Similarly, the National Public Relations Officer, Assistant Comptroller of Customs Abdullahi Maiwada, delivered a paper titled “Advances in Government, Policy and Regulatory Communication.”
Maiwada’s presentation highlighted the importance of strategic communication, a multi-channel approach, and intentionality in public sector messaging, while showcasing how the NCS is leveraging modern communication tools to foster transparency and trust.
“The changing dynamics of governance and policy implementation require us to speak clearly, truthfully, and strategically. At Customs, we’ve learned that people don’t just want to be informed, they want to be understood and engaged,” Maiwada said.
Through active participation in the 2025 NPRW, the Service solidifies its position as a thought leader in institutional communication, national branding, and policy advancement.
