The Nigeria Customs Service (NCS) has concluded its strategic Reputation Management Campaign in Zone ‘D’, Bauchi State, marking the end of a nationwide initiative aimed at strengthening integrity, public trust, and enhancing service delivery across the Service.
The campaign was held at the Zone ‘D’ headquarters on August 18, 2025, bringing together officers from area commands across the zone for a final engagement that highlighted the NCS‘s commitment to institutional reforms.
In his keynote address, Acting Zonal Coordinator, Comptroller Musa Binga, represented by Comptroller Matawalle Ibrahim of the Bauchi/Gombe Command, commended officers for their active participation and urged them to apply the knowledge gained in their daily operations.
“Reputation is not an afterthought; it is an asset. The Nigeria Customs Service is more than revenue collection. We are custodians of national integrity, and every officer’s conduct directly shapes how the public perceives us,” Comptroller Binga stated.
Launching the engagement, the National Public Relations Officer, Assistant Comptroller Abdullahi Maiwada, in his welcome address, emphasised that the campaign was deliberately structured to embed professionalism, transparency, and accountability at all levels of the Service.
Similarly, officers underwent intensive training in social media ethics, stakeholder engagement, and public service.
They described the exercise as timely and practical, equipping them with tools to project the Service positively while addressing misconceptions about its operations.
In his closing remarks, Deputy Comptroller Administration of the Borno/Yobe Command, Adamu Mohammed, reaffirmed that the end of the campaign was not the end of the work.
“This initiative is a call to action. It must reflect in our culture, our decisions, and how we interact with the public,” DCA Mohammed said.
With the successful conclusion of the programme in Zone ‘D’, the NCS has now extended the Reputation Management Campaign to all its operational zones nationwide, consolidating its reform agenda under the leadership of the Comptroller-General of Customs, CGC Bashir Adewale Adeniyi.
The Service reiterated its vision to build a modern, professional, and transparent Customs administration that meets global standards and prioritises Nigerians’ trust and confidence.
